OK, before you get to thinking that this is another blog post that will tell you how your life can easily be turned into a six figure business just because you have a hobby and internet access, let me reassure you that it’s not.
No one really wants to hear that kind of thing anymore, right? Why? It’s just unrealistic and it’s not fair to be talking about it as if it isn’t. So here is a realistic run-down of how you can make money as a blogger and other facts and tips you’ll likely want to be aware of if you chose that this as a path for you. So, let’s begin!
Work as a freelance/paid blogger for someone else first
Making money as a paid blogger is far better for the bank (and easier) than making money from your own blog. My advice is to get a job as a paid writer for other blogs. Not only will this give you invaluable experience in writing, marketing, and SEO, it will also allow you to network and gain real life insights into what the world of being a blogger truly looks like.
Know what people in your field already make
The salary for a blogger varies widely. Freelance bloggers can get paid less than $10 for a post, while others will be paid more than $100. At the same time, it was reported on Glassdoor that those with the title “blogger” made anywhere from $19K to $79K a year.
A few years ago, blogging.com ran a survey about blogging work. They found that only 17% of people surveyed were able to make a enough to support their lifestyle with their blogs. 81% of those surveyed reported that they had never made more than $100, implying that many who begin their journey as a blogger often give up before gaining even their first form of employment. If this doesn’t indicate to you the kind of thick-skin, perseverance, and effort you need to put in to be able to make it as a paid blogger, then I don’t know what does.
What might surprise you to hear is that 2% of the people surveyed by blogging.com reported spending less than 2hrs a day blogging, while actually raking in over $150K a year. So, there is silver lining if you’re willing to work hard and smart enough to become one of these people.
Know how long it will take to be “successful”
Here’s the other thing to be aware of: building your portfolio as a blogger takes time. Of course, that is true of everything, but given that this field is often isolating (you’ll be working alone most of the time) and comes with little financial reward (at the start), and often offers no recognition (many will pay for your posts but not allow you a by-line), it can make your blogging time run as if it’s been slowed down.
Renowned blogger Amy Lynn Andrews and Angela of the Coupon Project discussed working on their blog for 8 months before gaining any notable traffic on it at all.
Don’t let this discourage you, however. If you keep at it, blogging can offer an interesting and varied career path that is incredibly rewarding both in the connections you create with your fellow-bloggers and with the people who are reading your work. Be mindful of your field and shape your expectations accordingly.