Blogging is a difficult space to manage—there’s certainly an audience out there, but how do you get them to notice you? There are a million and one answers to that question, which may sound overwhelming but, actually, it’s a good thing.
Blogging comes with many avenues for growth; you just need to know how to work them. One of those avenues is adding links. Building links to your blog is a great way to increase traffic on
your website. So where do you start?
1. Identify your link targets
Being a new blog (which of course we all are at some point) can make it hard to get links from high authority sites. Even if you have something special (which is how we all feel about our blogs anyway, right?) it will still be hard to get larger platforms to notice you. That’s why, if you want to be successful in this area, you need to start small and build up as your following grows. And, make sure you only contact other websites who will give your link a genuine potential to generate traffic for you. Otherwise, you’re wasting your time.
2. Resource and link pages
There’s a section of most websites and blogs that’s labeled “useful resources” or “useful links”. It’s a place where websites can list partner web pages, other sites that they work with, or web pages that they truly believe are helpful.
These kinds of links do not create ground breaking increases in your traffic, but they are worth something (especially when you’re starting out). If you find relevant blogs to yours with a substantial following, reach out to them and ask if they will list your site on theirs. You can offer an exchange to also list their site on your page.
3. Guest blogging
Guest blogging is exactly what it sounds like—you write, as a guest, for another blog in the hopes that they will give you a link back to your website in the post. As long as you make sure that the website you are writing for will give you genuine traffic back to your website, then this is a great way to increase your audience.
When looking for a place to offer guest blogs to, try to keep in mind that the websites whose blogs have little to no engagement (i.e. their posts are not being shared, and there are no comments on the posts) will not be very beneficial to you. Look specifically at blogs that have clear signs of engagement. And, once your guest post is published, go back to the blog to read the comments, and then take the time to engage with the audience.
Employing these three steps is a sure-fire and simple way to increase your presence online organically. Not only that, but it also allows networking opportunities for you and increases your credibility in your field. Start with these steps and get your audience growing today.